I have never necessarily been a car person. I would rather browse the designer shoe section at Nordstrom than test drive cars any day. Cars were always a foreign language. How does a car engine work? No clue. I can barely back out of a parking space. Don’t even mention parallel parking.
Well much to my surprise,Chevrolet changed my opinion of cars last week. Chevrolet was founded in 1911, and has come a long way from its roots. Chevrolet is known for being an all American brand that has made its mark on the global market, at one time only producing clunky trucks and cars. In 2015, Chevy is producing cars such as the Chevy Trax and Equinox, with sleek interiors and beautifully designed shells. Like a great bag, Chevy matches the stitching on the cars interior to the exterior paint.
Sarah and I had the pleasure of spending the media day at the Chicago Auto show with Craig Daitch, the head of Chevy’s social media. Right off the bat, we hit it off with the Chevy team when they handed us a selfie stick. We got an inside look at how much goes into designing and producing each car, what will be in store for Chevy in the future, and the large presence that Chevy has in the auto industry. Sarah and I joined President Alan Batey for lunch at The Gage and picked his brain about where the industry is headed. Alan spews passion when he talks about Chevy, and with someone that enthusiastic behind their brand, you cannot help but fall in love with it too.
Personally, I am not a big on trends. They do not flatter everyone, are often unattractive, and what is the fun in dressing the same way as everyone else? Exactly. We chatted with Jeff Perkins at the auto show, who said that Chevy looks to “go beyond trendy.” Much like an investment piece from Barney’s, a car should be a timeless piece that will stand the test of time, not go out of style like last seasons Prada sneakers.
Keep up with Chevy and StreetStyleChi on Instagram for a special surprise on Saturday night.