Five Things To Scoop Up Now

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{Nellcôte is on GiltCity offering $39.00 brunch for two.}

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{Help welcome Summer in this colorful Mandalynn Primary Bikini.}

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{A Customizable tassle garland sure to brighten up any office.}

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{The M’oda ‘Operandi M’Onogram Mania shop will make you spend your life savings.}

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{This charming Charleston apartment will make you want to live the Southern life.}

What You Need To Know About The FTC Blogger Guidelines

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In 2013, the Federal Trade Commission (FTC) released updated guidelines and regulations for advertising in relation to social media and bloggers. When the guidelines were first released, there was not much talk of it. In the last week or so, blog readers raised eyebrows when 50 bloggers coincidentally wore the same Lord & Taylor Design Lab dress on Instagram. As it turns out, it was not a coincidence and Lord & Taylor had sponsored the posts and gifted the dress to each blogger. The goal was to cause a social media frenzy, and it worked: the dress sold out by the end of the weekend.

While there is no proven statistical correlation between Instagram and ROI, there is no denying the influential power of social media as the latest advertising tool. With social media being unregulated, it is difficult for the Federal Trade Commission to keep an eye on.

With the recent rules coming to light, here is what you need to know:

  • The largest point: All endorsements, sponsored pieces, and gifted items need to be disclosed on all forms of media, including Instagram and Twitter.
  • The disclosure must be made close to the original post (ex. If you promote a bag on Instagram, it must say “sponsored” in the same post.)
  • Disclosure is required in videos, not just written posts.
  • The FTC leaves it up to the brand to make it clear that they require the proper citations, and will ultimately go after the brand if the blogger enlisted to endorse their product does not follow the rules.

If you are looking for more information on brand/blogger relationships and disclosures, I recommend you check out this link.

Tanqueray Brings Innovative Minds To Chicago: Coltrane Curtis, Ronnie Fieg, Jason Geter, and Maxwell Osborne Talk Building Their Brands

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“We see this program as a riff on the traditional trunk show,” said Keith Scott, Tanqueray Senior Brand Manager. “The leaders on our panel are sharing both their in-demand physical creations, as well as their personal take on how to play and win the style game. Our goal is to inspire and equip the next generation of successful entrepreneurs, while enjoying some great cocktails and compelling music along the way.”
 Top industry leaders don’t follow the yellow brick road, they pave their own path.  This past week, Tanqueray brought Common, Maxwell Osborne of Public School and Black Apple, Ronnie Fieg of Kith NYC, Jason Geter of Grand Hustle Records and manager to Iggy Azalea, and Coltrane Curtis, founder of Team Epiphany, together in Chicago for a unique panel discussing their rise to the top of their fields. In a culture that is constantly changing, Coltrane Curtis, Maxwell Osborne, and Jason Geter continue to dominate at the top. These men are responsible for setting the trends for mass amounts of consumers and have an in depth knowledge of the fields they play in.
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Gin brand Tanqueray launched Tanqueray Trunk Show in January which aims to bring mentorship through progressive style via six private events across the country. Style aficionado Marc Katz was on site to chat with Curtis, Osborne, and Geter in between panel sessions. Katz sat down with Curtis, Geter, and Osborne to get the scoop on topics you won’t find by googling their Wikipedia page.
Team Epiphany recognized early on that brands need new ways to connect with consumers, offline as well as online. While this might seem simple in theory, it isn’t an easy task to take on. Coltrane Curtis recognized this hole in branding early on, and after exiting his first two large corporate jobs at Complex Media and Ecko, created Team Epiphany as a full service creative agency. Curtis credits his father as being the driving force behind creating Team Epiphany, who sadly passed away three years ago and ran his own marketing firm for 25 years. Curtis says: “It was a way for me to put my dreams and goals together and follow my passion of marketing with a twist of creative culture.”
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Public Schools co-founder Maxwell Osborne was born and bred in New York City. Osborne credits his deep interest in fashion and music as being his driving force for choosing to attend fashion school and soon after make it a lifestyle. Like many aspiring designers, Osborne spent years working the undesirable odd jobs required before making it to the top. If Maxwell could give one tip to designers on the rise, it would be to truly know and understand the business side of fashion. Orborne credits part of his success to partnership with Dao-Yi Chow, saying that collaboration in creative thought is necessary in any industry.
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Like Maxwell Osborne, Jason Geter was raised in New York and grew up in the Bronx and Brooklyn area. Geter came from a traditional family that believed in attending a four year college and then going straight into corporate America. While he did not know exactly what he wanted to do professionally, he decided to move into the music industry after being connected with family friends that worked on The Notorious B.I.G’s albums.. Geter signed his first artist by the name of T.I. and has continued to help clients climb to the top, including Iggy Azelea.
 To keep up to date with the Tanqueray Trunk Show, check out their video on Style & Access.
 Screen Shot 2015-04-07 at 4.43.52 PMReporting via Marc Katz and Sarah Aiken for StreetStyleChi.com
Photography: Marisa McWilliams

The One Pair Of Sunglasses You Need This Summer

Blocking the hater rays is easy in these sleek mirrored sunglasses by Illesteva from J.Crew. The specs are designed in New York City with a classic yet edgy aesthetic meant to elevate any outfit. If I buy one thing this spring, it will be these sunnies.

Scoop them up here before your rival hypebeast does, here.

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Five Instagrams You Need To Follow Now

 

{What I’m Holding}

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{The Bannerie}

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{On The Sly}

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{Flora Forager}

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{I Spy DIY}

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Memo Bottle

We all want to take care of the environment, and toting around a reusable water bottle is one of the easiest ways reduce waste. The only problem is that the round shape is inconvenient to throw in a bag, so we often leave it at home.

I stumbled upon Memo Bottle on Instagram. Resembling the shape of a piece of paper, the memobottle is a slim, stylish, reusable, and suitably slides into your favorite bag alongside your computer, notebooks, and other things. It is leak-proof, so there is no need to worry about spills.

The Memo Bottle is not yet in production, but you can preorder it, here.

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OFF-WHITE c/o Virgil Abloh Goes Beyond Hypebeast Street-wear for Spring

Walking the streets of Wicker Park in Chicago, OFF-WHITE can be found emblazoned on generic basketball shorts and on the backs of hooded sweatshirts. Very rarely do we see the cleanly designed current pieces Abloh has been producing recently. .

At Paris Fashion Week, Abloh unveiled his latest OFF-WHITE women’s wear collection, which shifted from his usual street-wear heavy designs. The garments Abloh produced this season consist of flowing silk separates, graphic knits, and slouchy jackets in neutral tones. Quite different from his previous collections featuring neon logos and it seems that the days of buying Ralph Lauren in bulk to make PYREX branded flannels are behind him.

Although I was never a huge fan of his previous work, this is a collection I can get behind. While I think that basketball shorts of Champion quality being sold at $279 is a little over the top, I would definitely cop this army green jacket from his current collection. Overall, I am excited to see what OFF-WHITE puts out in the future.

What are your thoughts?

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Wasalu Jaco (Lupe Fiasco) Spoke At Soho House Chicago And It Was Inspiring

This past Saturday, Wasalu Jaco, better known as rapper Lupe Fiasco, spoke on his growing interest in painting and art, as well as his latest album. The talk took place at The Allis inside of Soho House Chicago and Sky Gellaty of Team Epiphany moderated. These were my favorite things he said that I found the most inspiring:

Photo via Soho House Chicago

Photo via Soho House Chicago

1. “I felt like my music career, even though successful, you can’t touch it. It doesn’t live in the world, it doesn’t take up space in the world,” Wasalu on why he started painting.

2. “How can I take something that is a pure raw experience and turn it into some type of narrative,” Wasalu on his creative process.

3. “More than being black, more than being a Muslim, I am an American.”

4. “Chicago is one of the few cities that actually influences global changes.”

5. “Just trying to stay creative and trying to constantly learn. If I have time, go back to school,” Wasalu on what’s next for him.

6. “When it comes to painting, I’m a starving artist. Even beyond being Lupe Fiasco, when you put paint to paper, you’re at zero. You have to go through the same struggles, through the same strife…”

7. “I don’t approach the world by being redundant.”

A Night of Hidden Gems: Complex Magazine and Chevrolet Help Us Explore Chicago

Complex Magazine is always at the forefront of social media trends. One look at their Twitter or Instagram and you automatically know who they are and what they are about. When the magazine was founded in 2002, they were way ahead of the game and the only outlet of its kind. Last week, Sarah and I spent the day with Chevrolet at the Chicago Auto Show and fell in love with the brand, which is creating cutting edge technology in every single vehicle produced. Hello WiFi hotspot and On Star in every car.

Complex joined forces with Chevrolet this past Saturday to put the brand new Chevy Trax into the hands of 20 people in Chicago. Luckily, I was one of them and dragged SSC PR girl Sarah and Marc Katz along for the ride. We were sent on a night to explore “hidden gems” throughout Chicago. Complex created 20 unique itineraries, so no two were the same. We started off our night by picking up our car at The James hotel, and off we went.

We had three stops. The first was The Empty Bottle, an underground punk bar/music venue. They happened to be throwing a block party that night, so we spent a few hours drinking cold brews in the mud before wandering inside. Did we look a little out of place in our six inch heels and leather jackets? Absolutely. Did we mind? Not at all. Inside, we found bad ass decor and intense games of pool happening.

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For our second stop, we went to a magical place called Sprout Home. The owner took us through how to build the cutest little terrariums.The whole store is wall to wall plants and you cannot help but smile as soon as you step foot inside. I chose a colorful fern with moss and started planting.

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Our third and final stop of the night was dinner and drinks at Fulton Market Kitchen. Right off the bat, we were very impressed simply with the insane decor. Walls are covered in graffiti murals, sculptures, and unique paintings. The FMK website boasts that it is “the intersection between art and culture,” and I must agree. I would highly recommend my other car is the batmobile, a sweet drink consisting of Spanish pear cider and brandy with notes of citrus.

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The night wrapped up a little bit before midnight, and we wound up at Soho House listening to old school hip-hop and sipping on cocktails.

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Content sponsored by the Hidden Gems campaign.

Kicking It In The City: New Balance Brings The Heat For Spring

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A few years ago, I would walk around in a dress and sneakers and people would look at me like I was crazy. If you threw on sneakers with your outfit, no matter the brand, observers assumed you were lazy and couldn’t be bothered with proper footwear.

Take it back to Fall of 2014 and fashionistas running between fashion shows in New York were photographed in bright kicks and clean New Balance slip-ons. Suddenly, it became the “it” trend and was the new norm. While a sneaker has always been an essential part of my everyday rotation, I am happy to see people embracing how great a classic sneaker in the right colorway can be.

This spring will be no different for me. While Chicago seems to be stuck in the dog days of winter, the light at the end of the tunnel is near. New Balance makes the perfect classic shoe, with clean colorways to add an effortless pop to any outfit. Grey is my personal favorite color for Spring and it pairs nicely with everything which is great for transitioning from winter’s dark tones to spring’s bright colors and pastel hues.

Many times, I have trouble finding a colorway I want in the women’s sizing. I usually wind up taking home a men’s shoe. You can find out what size you are in men’s shoes, here.

How do you like to style your sneakers?

 

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Alex_NewBalance_3802Photos: Kohl Murdock for StreetStyleChi.com.

This post was sponsored by Finish Line and New Balance.

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