Simply Stylist

 

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If you have followed StreetStyleChi in the past, you know I love a good fashion + tech conference. My two favorite things combined…what could be better? I had the pleasure of going to Simply Stylist this past week, and California Tan was nice enough to give me a golden glow that lasted well into the next week.

This was my first year attending the conference, and I am so happy that Simply Stylist decided to bring their ideas to Chicago. Corri McFadden, Jacey Duprie, Joey Maalouf, and Sazan Barzani spoke as the main feature event, and I was blown away! I love listening to other strong women and men in business making a name for themselves. It also doesn’t hurt that Duprie is a fellow DePaul University alum.

 

Didn’t make it to Chicago? Head to Simply Stylist in New York this October.

 

Not quite getting that golden summer look you had hoped for? Try hopping over to California for a tan.  ; )

 

I Spy: Custom Cocktail Napkins

 

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Lettermade is a brand for the modern traditionalist, who values classic design and decor stirred up with a contemporary flare,” boasts the Lettermade About page. I would say…I have to agree.

I have always loved picking up small treasures at street markets and boutiques throughout my travels. Putting them in the perfect place when I return home makes me smile and remember the memories that are held with that piece. I stumbled upon the Lettermade Instagram last week, and loved the line “modern traditionalist.” If I had to describe myself in two words, this would be it. I love a classic palette (hello light-grey walls!) mixed with pieces from my favorite street artists.

The next addition to my home-goods collection will be these hashtag cocktail napkins. The dainty design will look great out on a bar cart, as well as scattered over end-tables and beneath unique glassware. Quick tip: steal the idea in the above champagne photo and rim glasses with glittery sanding sugar to kick your cocktails up a notch.

 

 

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Instagram Tips: Build Your ‘Gram Like A Professional

With personalities building their whole career off of Instagram we often find ourselves wondering how they did it. Here are a few tips to help you ‘gram like a professional.

A snap from one of my favorite IG accounts: @TheBannerie

A snap from one of my favorite IG accounts: @TheBannerie

1. Keep it simple. Think of something you are passionate about and keep within that theme. Whether it be street-style or donuts, having a neatly curated ‘gram will help you grow a niche following. One of my favorite themed accounts is The Bannerie.

2. Create a quirky name. Having a recognizable name will help your Instagram stick in the minds of your followers and even get approached by brands for collaborations. Use the description box to plug your other social media accounts. You never know what social media platform will be the next big thing in a week or so, so I recommend growing a following on multiple platforms and cross promoting.

3. Only share quality images! Sharing glowing images is half the battle of having a neatly packaged Instagram. Blurry or low-resolution snaps will not get many likes and may even result in lost followers, so just say no!

4. Practice your snaps. Many accounts have all of their photos taken in similar styles. Against a brick wall…food on a marble counter-top. If you are serious about upping your ‘Gram game, practice a few different styles to get familiar with what you like and how to get the best shot. Soon enough it will become second nature and you will get the right shot every time.

5. Be consistent with hashtags. Want to grow a following that also shares photos with you? Create a hashtag to promote. Not only is this an optimal way to engage your community, it will also give you additional content to #ReGram when you do not have anything new. Shai Chung over at @DrunkonShoes does an awesome job of this with the hashtag #Drunkonshoestoo.

6. Be unique. While it’s always a great idea to peek around at “instafamous” accounts for inspiration, do not try to copy them. Take notes on why you think these accounts are popular (ex. cohesive theme), and think about what you could do better. You will not amass tens of thousands of followers by doing the same thing as someone else.

7. Give credit where credit is due. With millions of brilliant photos circulating on Instagram everyday, we are bound to #Regram here or there. Just give credit to the original poster to practice good etiquette. You may even make a new IG friend along the way!

8. Monitor when your followers are online. Do not overlook all the tools at your fingertips with Iconosquare. Iconosquare allows you to monitor what times are best for you to post and when your community is the most active. Post during those times.

 

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LET’S GET SOCIAL: Snapchat: StreetStyleChi / Instagram: Follow Along / Twitter: Tweet Me

Embroidered White

 

Saturday was the first (semi)relaxing day I had in a while. I took my math final in the morning, walked around Green City Market, and then relaxed in the sun. I picked up this simple cotton dress with bright blue embroidery on a vacation in December and am ecstatic that it is finally warm enough to wear it over a bathing suit.

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After a long week, sometimes all you can do is go get a glass (pitcher) of sangria and cozy up to the bar. I stumbled upon a photo of sangria and a cheese board from Black Bull a few months ago. DJ and I finally went and tried it out Saturday night. Black Bull definitely lives up to the food porn photo hype splattered across my news-feed.

On our walk home from the roof a butterfly started landing on me. Health wise, I have had a very rough few months with a lot of tests in the horizon. I have always taken butterflies as a sign of my grandfather’s presence, who passed when I was in high school. I would like to think that this is him keeping an eye on me.

 

LET’S GET SOCIAL: Snapchat: StreetStyleChi / Instagram: Follow Along / Twitter: Tweet Me

Sunday Stripes

Brunch is one of my favorite meals of all time. When else can you eat breakfast foods, lunch, pastries, all topped off with a mimosa and have it be socially acceptable? Exactly. My family loves brunch at The Publican. The avocado scramble with a side of frites if my dish of choice.

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My mom brought this dress home for me from J. Crew last year. Being a little curvy, I wasn’t sure that it was the right fit for my body. I put it in my closet, and did not touch it for a full year. I stumbled upon it two weeks ago and fell madly in love with the blue and white color palette and high-neckline cut. I have worn it quite a bit since, often with a leather jacket thrown on top or with a brown leather belt wrapped around my hips for a boho look. The best part? The loose fit allowed me to consume all the baked good and scrambled eggs I wanted. Now, that’s a real winner

 

LET’S GET SOCIAL: Snapchat: StreetStyleChi / Instagram: Follow Along / Twitter: Tweet Me

Five Snapchats You Need In Your Life

 

Instagram has always been my tool of choice. When Snapchat came out a few years ago, I never really jumped on the bandwagon. I wrote it off as a social network that would slowly die out and didn’t think twice about it. I now know two things: (1) you can never really write a new social network off (as I discussed in The Revolutionaires) and (2) Snapchat is only growing to be more popular.

If you already use Snapchat to relive your wild Saturday night with your friends, you might as well throw these (mostly) fashion accounts a follow. I love the behind the scenes look and quick bits of information in ten seconds or less. While Instagram gives you a small peek into the lives of your favorite magazines and celebs, Snapchat is like Instagram on steroids.

 

 

Kristiedash

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What She’ll Snap: Kristie gives an inside look at the beauty world of working at Allure magazine. Expect to see the latest products, gadgets, and lots of shenanigans.

 

 

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What She’ll Snap: Leandra’s Snapchat is simply an extension of her witty humor. Expect an inside look at designer shows with a twist.

 

 

Refinery29

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What They’ll Snap: A mix of insider snaps (like the CFDA after-party) and silly antics (like a smoothie challenge with ingredients only from Bodega.)

 

ADrinkWith

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What They’ll Snap: A behind the scenes look at all the celebrities A Drink With sits down with that you can’t get anywhere else.

 

 hannahbgood

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What She’ll Snap: Expect quick workout inspiration and a snap of a day in the life with Hannah Bronfman. Envy will ensue.

 

 

AND OF COURSE: LET’S GET SOCIAL: Snapchat: StreetStyleChi / Instagram: Follow Along / Twitter: Tweet Me

 

 

The Revolutionaries

Last week I had the opportunity to be a part of an exciting new web-series chronicling bad-ass industry experts moving and shaking the digital sphere. While the whole series is not yet available, I wanted to share the trailer with you. If social media did not exist, my job would not be as valuable as it is now. I was so happy to chat with C1 Revolution, and cannot wait to see what all of the other featured professionals had to say.

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Instagram didn’t exist five years ago. Print is still alive. Twitter is past the point of being a fad. Who could have ever predicted this is where communication would be? And more importantly, who can say with 100% certainty where it’s going?- No one. But there is a industrial revolution happening in communication. And the people who aren’t afraid of the unknown are breaking through the noise to stand-out as leaders across their respective industry. They don’t just show wins, they have a track record of success.

We call them: The Revolutionaries.

As their name suggests, they’re a busy bunch, hustling behind the scenes to create the biggest waves in the business. For that reason, C1 Revolution is launching a namesake web series that highlights them and their work in communication, (public relations, marketing, advertising, social media, journalism, events and branding). Why? Because it only helps further the perception of the industry and helps others see its importance. Right now is an exciting time to be in communication. No one can say where it’s going and there’s no better way to understand the industry than to hear it directly from the people who are living it.

Be a part of the revolution. (via the C1 Revolution website.)

 

The Inside Scoop On Monetizing Your Social Accounts

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Just because you are on social media, does not mean you are a social media expert. In the same way, having an Instagram…does not make you a professional photographer (sorry…duck lips don’t count). I joined Instagram at the end of my Freshman year of college when I first started my blog, StreetStyleChi. I knew little about how to use social media, or, how beneficial it could be. After spending a year working with the women of Nike in Chicago helping to open a concept store called NTC, I quickly gained insight and learned how important a strong social media voice is. The fact is, that good social media can move mountains between a brand and it’s consumers.

Back in 2011, social media was looked at as purely an egotistical form of media (which it still can be). It was just a silly place for teens to express their love for the latest member of One Direction (again, still very much alive). Only in the last few years have we started to fully take advantage of what it really is: a direct line to your consumer.

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If you read my post about the FTC blogger guidelines last month, you know all about how paid endorsements online are supposed to work. While many view giving bloggers monetary compensation to wear certain products as deceptive, it is truly just another form of advertising for these large brands trying to tap a specific market; and it is SUPER smart. Consumers no longer want to click on a banner ad or follow a brand on social media; they want to follow a personality. Bloggers and “influencers” being sent product, help brands build a direct relationship with their consumer through this third party (being the blogger.)

A great example of Instagram marketing can be found at @WeWoreWhat, founded by blogger Danielle Bernstein. Her Instagram account boasts a million followers, with sponsored posts trickling down her feed, that to an untrained eye, look organic. In reality, Bernstein charges $5-15K per Instagram photo, with monetary compensation going up as the number of Instagrams goes up. So why would a brand be willing to pay tens of thousands of dollars for a single photo on a social network? Bloggers build lasting relationships with their readers for years, thus, when they promote a brand, the brand gains that loyalty as well.

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When looking at famous instagram accounts, we are not just talking number of followers, but engagements, which are measured by number of likes and comments on a photo. If you have 20K followers on Instagram, but are consistently getting 15 likes on your photos, there is a very fair chance that you bought 19K of those followers and brands will keep their distance. Essentially, your data will speak for itself.

If you look through any “instafamous” personalities, their content glows. Their photos boast the same filter to show consistency, and their snapshots are taken with fancy camera attachments or a Nikon camera. Every photo is strategically placed on their feed with the same intensive thought that goes into a full-throttle pr campaign. Why? They are their brand, and their social tool of choice is their main place of marketing themselves, so it better be good.

 

Check back for tips on growing your social following shortly.

LET’S GET SOCIAL: Snapchat: StreetStyleChi / Instagram: Follow Along / Twitter: Tweet Me

Fresh Pressed Juice: Your Ticket To Health

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Late nights and early mornings can leave your body feeling less than stellar. Dark circles, acne, dry skin, exhaustion…sound familiar? Instead of popping a few aspirin or grabbing a Venti at Starbucks, try swapping those solutions out for a new one: a fresh pressed juice. A fresh, unprocessed juice is a quick ticket to a glass chock full of vitamins, antioxidants and nutrients that we often miss in our diet. While it might take a trip to the grocery store instead of reaching into your medicine cabinet, you will feel the benefits after a few days. We rounded up the best juice RX for your body problems:

 

THE SKIN DEFENDER:

Ingredients:
1 1/2 cucumbers
2 celery stalks
2 carrots
1 cup beets (with skin!)
1/2 handful parsley

Complexion-calming cucumber and free radical–fighting beets restore balance to the skin when your concealer isn’t enough.

THE ENERGY BOOSTER:

1 orange, peeled
4 apples, cored
1 handful kale

Roll up the kale in a long cylinder so its easier to juice. Core the apples. Peel the orange. Juice together and serve.

IMMUNITY FRUITY DELIGHT

1 cup fresh strawberries
1 mango, peeled
1/4 of a lemon, peeled
1 medium peach, remove pit
Optional: 4 tbsp wheat germ (for an extra kick of vitamin E.)

This smoothie provides an extra kick of vitamin A and vitamin C, being a great cold fighter.

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Style Recipe: We Wore What

Style bloggers are popular because…well…we love their style. Unfortunately, often times their head to toe get-up is unrealistic and would also cause you to declare bankruptcy. So that’s super fun!

Style Recipes will break down your favorite bloggers garb, but for a much cheaper price. With brands like Pixie Market, ASOS, and Nasty Gal at your finger tips, there’s no reason you can’t look stylish for less.

Today we are breaking down a simple outfit from We Wore What. It consists of:

One: cool sunglasses.

Two: a striped tee.

Three: wide-legged jeans.

Four: white flats.

Style Recipe #1

Get the look:

 ASOS 70’s Inspired High Waist Jeans. Stem Red & White Striped T-Shirt. Ray-Ban Red-Tinted Aviators. Forever 21 White Flats.

 

 

 

 

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